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GIFT GROUP

  • Ricardo

    México

México
México
Formación profesional y capacitación
Formación profesional y capacitación
RFC
GGA171221E94
RFC
GGA171221E94

A Directed-Online-Young Talent Accelerator! GIFT® is a unique methodology that fastly and effectively develops millennials & gen zers in leadership, and critical soft skills, and engage them to build collaborative cultures, teams, and aligned organizations. Gift Group is the 1st. Center of Excellence and Acceleration for Millennials, Gen Zers and Leaders from all generational cohorts. We create bonding among generations, develop admirable leaders and turn companies into amazing places to work.

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Problema y Solución

Problema
Problem: The new business market arena challenges how companies tackle young talent 
acceleration, generational bonding, as well as the lack of attraction, innovative retention, productivity, and strong engagement inside organizations.

OpportunityThe urgent need of CEOs and top leaders to transform their companies into great places to work, connect with younger generations with an effective, unique, 
disruptive & addictive talent accelerator method, boost real teamwork, and drive results.

Solución

Solution: A Directed-Online-Young Talent Accelerator!

GIFT® is a unique methodology that fastly and effectively develops millennials & gen zers in leadership, and critical soft skills, and engage them to build collaborative cultures, teams, and aligned organizations.


Producto/Servicio

1: TRAINING program

2: TRANSFORMATION method

✓ First & differentiated content in the market

✓ Own-proven method – Unlocking Maximum Potential®

✓ Focus on develop Go-Getters, Admirable Leaders & High-Flyers

✓ User-friendly and simple platform

✓ Based on real-global talent experience

✓ Guarantees certificate of completion by Gift Group®

✓ Tailor-made programs

✓ Competitive cost-efficient solution


Mercado

1.

a. Internet users and smartphones are increasing.

b. The trend to undertake modularized and short courses for upgrading knowledge base is driving the market. Studying online is more convenient with regards to the place and flexible with regards to time.

c. Reductions in costs of cloud-based e-learning platforms offers.

2. 

Latin America: e-learning market revenue 2018-2023

Competencia

E-learning competition has 4 types of platforms in the market:

1. INTERNAL E-LEARNING –HR PLATFORM

An information system that schools, universities, and corporations use for teaching/training. No agreement of what specific features or content it should have. Content management system (CMS), learning management system (LMS).

2.MULTIPLE ONLINE LEARNING - MULTIMEDIA

❑ Offers courses about thousands of topics from universities worldwide. 

❑ No specific problem. 

❑ Under fee subscription, 

❑ Coursera, Udemy, LinkedIn, etc.

3. ACADEMIC ONLINE LEARNING – LIVE 

Formal university that broadcasts through its digital platform a specific diploma, course, or training to decrease costs or reach people globally.

4. BUSINESS EXPERIENCE BASED E-LEARNING - VIDEOS

A virtual community of execs that work astutors, and professors using their knowledge as the main selling content. ThePowerMBA

Based on the previous analysis, we have decided to build a niche and differentiated platform, A FOCUSED AND DIFFERENTIATED ONLINE LEARNING: That works on aligning, engaging and developing future leaders, millennials and gen zersto drive results and boost expected culture. Our target is clear and works on a B2B and B2C customers. 

Here a specific comparison among the main players and their offers:

Platform, name, Price, Library, Free, Trial, Certificate:

1. Skillshare • Premium Membership (includes unlimited access to 20,000+ classes) -

$15/month or $99/year

• Free Membership (includes unlimited access to 2,000+ classes) - free 20,000+ classes

(2-months free trial) No certificate of completion

2. GIFT • Premium Subscription (includes unlimited access to all courses) -

$99MXN/month or $499 MXN/year – All Acceleration Program $4500 each

40+ courses

5 programs

Offers a Certificate of Completion

3. LinkedIn Learning 

• Premium Subscription (includes unlimited access to all courses) -$29,99/month or $299,88/year 16,000+ courses

(1-month free trial)

Is not accredited, but most courses offer a Certificate of Completion

4. MasterClass • Unlimited Subscription (includes access to all classes) - $180/year 80+ classes No Doesn't offer certificates of completion.

5. Udemy • Individual Courses - from $9 to $200 each 150,000+ courses No Is not an accredited institution, but you get a certificate of completion after you take a paid course.

6. Edx

• Verified Track Courses - from $50 to $300 each

• Audit Track Courses - free

2,500+ classes

No graded assignments and verified certificates of completion. But some universities offer credit for the MicroMasters program certificate: graduate-level courses from top universities.

7. Udacity • Nanodegree Programs - $399/month

• Single Courses - free

200+ courses

40+ Nanodegree programs. Certificates through a Nanodegree is a skills and project-based learning program.

8. Coursera • Coursera Plus Subscription (includes unlimited access to most courses, Specializations, and Professional Certificates) - $399/year

• Individual Courses - from $29 to $99 each / Specializations - from $39 to $79 per month /Professional Certificates - from $49 each / Online Degree Courses - from $15 to $25,000 each / Audit Option - free

4,300+ courses

(7-day free trial for subscriptions)

Offers university-level courses and certification programs.

9. Futurelearn • Unlimited Subscription (includes access to 600+ courses) - $249,99/month /Premium Courses -from $75 to $400 each

• Audit Option – Free/Microcredentials -from $579 to $1549

800+ courses - 21 Microcredentials

Modelo de Negocio

A Scalable Talent-Acceleration Solution

E-Accelerator Platform

México, LatAm, USA & Beyond

(Different languages)

Our Value Proposition to Users

Unique & Proven Content 

Modern Language & User Friendly

A Structured Method for Leading Practical Implementation

Guaranteed Satisfaction

Business Model:

✓ B2B & B2C CLIENTS 

✓ Fee subscription model (B2C) and a unique enrollment (B2B, B2C).

✓ Client base backs our methodology. 60 CLIENTS IN 2 YEARS with our Center of Excellence in person (training, lectures, coaching, cultural transformation and consulting).

✓ No direct competitors. Niche.

✓ The star-recognition model due to flawless completion provides frequent discounts to take.

Milestones

Achievements:

• +60 clients within 2 years from all kinds of industries, sizes, and countries. Some of our clients: Coca Cola FEMSA, Fisher´s, Kellogg´s, Parks, FUNO, Catorcedías, T2O, BNP Paribas, CETELEM, Bamberger, Boxies, GICSA, Layher, Meclemsa, Versailles Chanel, Henkel, Cabify, Bardahl Repsol, DECU, ARHITAC, etc.

• Successfully manage +80 consulting projects of many types: rallies, talent acceleration programs, company academies & Universities, conferences, events, talent strategies, I&D programs, regional COEs, among others. • Keynote Speaker for national & international events (over 60 lectures, conferences & business events). Owned methodologies and lectures such as Unlocking Maximum Potential®, MegaBrain© (Evolve from Teamwork to Team Solving©), Young Generations Acceleration, Boosting Results on Ambiguous and Complex Environments, #MeToo (Do´s & Don’ts to avoid harassment), among others. 

Uso de recursos

Use of funds for $10million MXN:

❑ $1.5m MXN TECH ONLINE PLATFORM: CONTENT, CUSTOMER, CRM, HTML CODE, MACRO SERVER, DATABASE MANAGEMENT, EXPERT TECH AGENCY. 10 ENGINEERS.

❑ $1.2m MXN MULTIMEDIA CONTENT VIDEO RECORDING, PRE & POST EDITION, FOOTAGE, STUDIO, CONTENT, ANIMATION, 3D IMAGES, ART ENVIRONMENT DESIGN, ETC.

❑ $3.2m MXN SALES & MKT AGGRESSIVE B2C & B2B CUSTOMER ACQUISITION CAMPAIGNS, SALES TEAM, MKT CAMPAIGN, SEO, PR, SEM.

❑ $2.0m MXN EXPANSION 2021 – MÉXICO & KEY CITIES IN LATAM –PAYROLL, OFFICES & TRAVEL EXPENSES, LEGAL, UTILITY SERVICES, DEVICES.

❑ $1.6m MXN WORKING CAPITAL WORKING CAPITAL NEEDS (GROWTH).

❑ $0.5m MXN RING FENCE CONTINGENCY.

Ricardo Enriquez

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