AdMint

AdMint

Admint gives businesses access to an extensive network of OOH (Out-of-home) media displays installed anywhere from cars and pedicabs to food trucks, restaurants, bars or stores. We use state-of-the-art technologies to reach consumers in interactive and engaging ways. Using geo-enhanced tracking, computer vision based gesture recognition, smart-phone readable codes and other mechanics we can provide a higher value to businesses than traditional OOH media such as billboards or vinyl car wrapping

  • Carlos Alaniz

    CDMX

CDMX
Porcentaje a la venta

16.00 %

Monto de capitalización total

$1,200,000 MXN

Seamos socios

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#31

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Problema
The market for OOH ( Out of Home ) advertisement during events that gather masses can be inaccessible for small and medium businesses due to price. Measuring the impact of traditional OOH Advertisement on consumer habits is sometimes impossible. The ability of businesses to create interactive campaigns is limited by traditional ways of advertising.
Solución
AdMint provides businesses with a platform to display dynamic advertising, lead hyper-targeted campaigns and collect valuable data about reach, conversion rates and overall consumer reception at competitive rates.
Carlos Alaniz
Co-Founder

A tech native, Carlos taught himself to code at age 15 so that he could customize online games. After discovering his love for software, he completed a bachelor's degree in computer engineering and started a professional career. Carlos had the idea for AdMint in 2017 before launching the business in 2018.

Co-Founder / Product analyst

Christina built her first website at age 12 and has been using the Adobe suite for over 12 years to create exciting visuals and graphics for the web. Christina has been working in communication, management, and tech professionally for over 7 years and holds a master's degree from Syracuse University.

Co-Founder

Starting off developing android and ios apps, Jacob had early success with over 150,000 downloads worldwide by age 18. Jacob earned a bachelor's degree in applied mathematics and computer science from Texas A&M, and has been working professionally in software engineering for over 7 years.

Software engineer

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CONCEPTO

El proyecto está estructurado.

Requiere inversión para construir su MVP e iniciar con experimentos para probar el problema.

Crecimiento de las empresas
Valuación del proyecto

$7,500,000 MXN

AdMint takes advantage of the never ending demand of advertisement space. Through a web portal, businesses have access to a network of out-of-home advertisement digital screens that can be used to engage with potential consumers. 

AdMint's financial model is quite simple; dynamic screens capable of interacting with people are manufactured in Mexico, these screens are then placed in vehicles and pedicabs of previously recruited contractors ( drivers ); these contractors then drive the screens around their normal routes ( for example from and to work or in the case of a ride-share driver, all over town ), creating a network of smart-screens. Businesses buy space to run dynamic campaigns; contracted drivers receive a flat rate calculated by time/miles driven as well as a percentage of the money spent by the business at a rate yet to be determined pending an in depth research of the launching market. Data collected by AdMint can be leveraged by businesses to create hyper-targeted campaigns through advanced features on the advertisement platform such as demographic identification; these features will be offered at an increased rate. 

AdMint has operational costs such as unit manufacturing, cloud-based computing and storage, sales team commission-based payroll, driver contractor payroll. Full time employee (executive and engineering team) payroll and miscellaneous equipment expenses ( computers, printers, etc.)

Currently AdMint has raised 200,000.00 MXN of seed capital that will be used to improve our current dynamic display design.

Productos de AdMint
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#31

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